OCT. 15 – OCT. 16
Soap Gallery Sheds Light on Hygiene Epidemic and Celebrates Expansion of Company’s Global Soap Recycling Program
On Global Handwashing Day (Oct. 15), Hilton will open ‘The World’s Most Valuable Collection at the Soap Museum’ in New York City’s Hudson Yards. Commissioned by the leading hospitality company, the one-of-a-kind installation will be open to media and the public for two days only, showcasing 10 three-dimensional sculptures by world champion soap designer, Daniele Barresi.
The pieces are inspired by typically expensive items, such as jewelry and perfume, to underscore the true value of soap – a life-saving resource that many do not have access to around the world. Attendees of the exhibit are invited to experience a live carving on-site by the artist. After making its New York City debut, ‘The World’s Most Valuable Collection’ will be showcased in London; all the pieces from the museum will be recycled or donated after the experiences close.
This important exhibit commemorates Hilton’s recent announcement of expanding its soap recycling program, totaling more than 5,300 properties in 70+ countries around the globe.
In-line with the brand’s Travel with Purpose corporate responsibility program, Hilton – which has already recycled and distributed more than 11 million bars of soap to date – aims to fight the hygiene epidemic plaguing underserved communities. The international expansion is part of a long-standing partnership with Clean the World, the global health leader in sustainability and water, sanitization and health.
Tuesday, October 15 from 10AM to 12PM Noon – MEDIA PREVIEW
Tuesday, October 15 from 10AM to 9PM – OPEN TO THE PUBLIC
Wednesday, October 16 from 10AM to 9PM – OPEN TO THE PUBLIC
*ADDITIONAL MEDIA APPOINTMENTS AVAILABLE, UPON REQUEST
LIVE soap carvings of typically expensive items
Various pieces of art made completely out of soap
Interactive photo booth
Interview opportunities with the soap artist and Hilton executives
EVP Global Head of Corporate Affairs for Hilton, Katie Fallon; CEO and Founder of Clean the World, Shawn Seipler; Carving Expert, Daniele Barresi
Hudson Yards, 3rd Floor, New York City
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 5,900 properties with more than 939,000 rooms, in 114 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 94 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Clean the World:
Clean the World is a social enterprise dedicated to the mission of saving millions of lives around the world while simultaneously diverting hotel waste from landfills. Clean the World operates soap recycling centers in Orlando, Las Vegas, Canada, Hong Kong, Netherlands, and Punta Cana and leads a "Global Hygiene Revolution" to distribute recycled soap and hygiene products from more than 8,000 hotel and resort partners. The organization benefits children and families in countries with a high pre-adolescent death rate due to acute respiratory infection (pneumonia) and diarrheal diseases (cholera) – which are two of the top killers of children under the age of five. Since 2009, Clean the World’s foundation has distributed more than 48 million bars of soap in 127 countries and has served over 10 million individuals through its soap distribution and WASH (water, sanitization, and hygiene) education programs. More information: CleantheWorld.org.
About Daniele Barresi:
Daniele Barresi is a 2 times world champion carving designer having won the WACS championship in both 2013 (Switzerland) and 2014 (Luxembourg) and being invited back as a judge in 2015 (Taiwan)
His accolades also include carving National Champion 2015 (Italy), Carving European Champion 2015 (European Cruise) as well as overall European Champion artist 2015.
What began as fruit carving has evolved to include a range of materials including soap, vegetable, cheeses, foam and resin, with many more mediums he is eager to explore.
Daniele has worked with such brands as Westfield, Ustwo Studio, Carnival Cruise Line, Woolworths, Klasse 14 and Harris Farm.
He has appeared on television programs in both Australia, Italy and China, as well as his avocado art going viral worldwide.
CLICK HERE FOR THE VIDEO PROCESS BEHIND THE SCENES